Personalized Product Information Odakyu Electric Railway Co. has partnered with Hitachi Ltd. to survey consumers' preferences and create a system capable of offering people information on products based on their own individual tastes.

A virtual makeup selector using IC technology at a Shiseido outlet Tested recently at selected Odakyu Group supermarkets, the system received high marks from shoppers.

Product that allows the user to select what kind of hair and makeup and manicure is more suited to his personality, skin tone and most importantly with the occasion.

Thanks to the CI Technology will be updated by means of a chip with the new market trends. DALOYO prevents women spend hours in a salon or makeup thinking as must every day without wasting much time. With this product, the estimated time for each person is 15 minutes